American Psycho, its box office comatose for weeks since opening this spring, went out with a bang last week, posting a sales boost of $180K at the Shubert Organization’s Schoenfeld Theatre and taking in $620K. That was just shy of 60% of its potential for the Benjamin Walker vehicle, which arrived on Broadway with high hopes of benefitting from the recognition of its source in the Bret Easton Ellis novel and the Christian Bale film that followed. More likely, however, is that the very brand recognition it had killed off much interest in a show about the shallow obsessions of the young masters of the universe class of the 1980s. The Duncan Sheik-scored show had its advocates, but the ticket-buying audience wasn’t interested.
There wasn’t much else to shout about in Week 2 of the 2016-2017 season, when most shows were down in the pre-Tony Awards lull. An American In Paris was off $182K at the Nederlander Organization’s Palace Theatre, to $681K, less than half its gross potential. Among other season holdovers, Kinky Boots, at Jujamcyn’s Hirschfeld, was down $104K to less than half its potential. Paramour, Cirque du Soleil’s show at the Lyric, was off $102.5K to $1 million, 57% of its potential. Broadway eyes will be focused on the Ambassador Theatre Group’s big house as Paramour heads into the summer tourist season; Cirque has a lot riding on the show’s success.
Something Rotten!, at Jujamcyn’s St. James, was down $100K; it’s another show that hopes to pick up again over the summer.
Disney’s The Lion King, at the Nederlanders’ Minskoff, continues to be Broadway’s top grosser, at just over $2 million. Hamilton, at Nederlanders’ Richard Rodgers, continues to top the average price of a ticket, at $172.46.
Total box office income for 36 shows was $27 million, down 6% from the previous week and about even with the same week last year. The Tony Awards are on Sunday, telecast live by CBS from the Beacon Theatre, beginning at 8 PM NY time.